Litterally

“Ok, so hundreds of thousands of viewers visit our site every day hungry for knowledge, and by God they find it. But the cool quotient - we don’t have the cool quotient. I want our readers to think we’re authorities on everything under God’s glorious fucking canopy - including cool! I want you to be our point man on cool. So get out there with your pens and your J-school degree and find me cool. Find out what’s cool. Get under cool’s skin. What's happening today in cool? Answers! That’s what I want! Nail it, define it, refine it and get me 600 words by sundown - and spellchecked dammit! Ok... what's next?”

Link to CNN’s cool.